CEU Cardenal Herrera University is a pioneering private Catholic institution located in the Valencian Community, Spain, with campuses in Valencia, Elche, and Castellón. Founded nearly 50 years ago as the first private university in the region, it is part of the San Pablo CEU Foundation, Spain’s largest private educational institution, and is deeply rooted in the principles of Christian humanism.
The university fosters a comprehensive educational experience that goes beyond academics, emphasizing the development of critical thinking, social commitment, and ethical leadership. It aims to form professionals who are not only skilled and innovative but also responsible and engaged citizens prepared to contribute positively to society. CEU UCH offers over 20 undergraduate and more than 60 postgraduate programs across diverse fields such as Health Sciences, Communication, Business, Architecture, and Veterinary Science, with many programs available in English to serve a global student body.
With a multicultural community representing over 90 nationalities, CEU Cardenal Herrera is recognized for its entrepreneurial spirit, international orientation, and commitment to innovation and employability. Its educational model inspires students to seek truth, freedom, and generosity, encouraging continuous personal and collective improvement while nurturing an attitude of service to others and society at large.
Team members
Francisco “Paco” Suay Pérez has more than 20 years of profesional experience. He is PhD in Marketing did his Master thesis at IONA College (NY). Actually is Marketing professor and COILs coordinator at CEU, excels in fostering international academic partnerships.
He presided over the Dukenet network and collaborates with FH Münster, Aschaffenburg TH (Germany), University of Economics Katowice (Poland), IAE Savoie Montblanc (France), enriching global business education and exchange.
He participated in the BrandY Game project and coordinate in the international programs Mercuri Master and Magellan Master
María Pilar García Alcober works as Associate Professor for the University CEU Cardenal Herrera. She is specialized in financial markets, sustainability business strategics and regional studies.
She has been visiting fellow at the University of Leicester (UK) and the European University Institute (Florence, Italy).
Before joining University CEU (2008) she worked for more than 10 years for multinational companies focus on international trade.
Gabriel Ravello Mas holds a PhD in Economics and Business (UCH-CEU), an MBA from ICADE – Pontifical University of Comillas, and a BA in Sociology from the University of Alicante.
He teaches Marketing and Business Management at UCH-CEU and CEU Business School in bachelor and postgraduate programs. His research focuses on marketing, emerging technologies, and sustainability, with publications in JCR-indexed journals and presentations at international conferences.
Before joining academia, he accumulated over 20 years of senior leadership experience in European and Asian markets, serving as Deputy General Manager, Commercial and Marketing Director, and Business Development Director across communications, real estate, and industrial sectors.
Sławomir Smyczek is Full Professor and Head of Consumer Research Department at the University of Economics in Katowice (Poland).
He is university representative at the International Academic Network DUKENET. Prof. Smyczek has written over 200 publications on subject of consumer behavior, consumer rights protections, and marketing research.
He lead and participated in many research projects financed by national and European institutions. He also serves as consultant for organisations and business.
Justyna Ganassali is a Professor at the University of Economics in Katowice. Her research focuses on consumer behavior, storytelling, and brand management, with over 100 academic publications and leadership in NCN-funded projects and Erasmus+ initiatives.
She teaches marketing research in English and Polish, has lectured in over 10 countries, and worked as a visiting professor in Taiwan and France.
She is the former President of DUKENET and serves on the GBRS board.