First Learning, Teaching and Training Activity in Annecy, France (19–23 October 2026)
An exciting milestone for the SHERLOCK Erasmus+ project! More than 50 students and lecturers from European partner universities came together in Annecy for the first Learning, Teaching and Training Activity (LTTA), hosted by Université Savoie Mont Blanc. Working in multicultural teams, students tackled a real-world marketing research challenge presented by KIPSTA, Decathlon’s team sports brand. From conducting interviews and analyzing data to designing questionnaires and presenting recommendations, participants experienced the key stages of applied market research.
A big thank you to our hosts, KIPSTA and all participants for making this first LTTA a success!



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